Posted Date: As per Advertisement No. 48/2025 | Advertisement No: 48/2025 | Case No/Reference: 60-RH/2025 | Department: Punjab Police Department (Information & Media Cell) | Organization: Government of Punjab
Shape Punjab Police’s Digital Narrative
The Punjab Public Service Commission, on behalf of the Punjab Police Department’s Information & Media Cell, seeks a dynamic Writer for Social Media Content to manage and enhance the department’s digital presence. This specialized contract position offers a unique opportunity to work at the intersection of law enforcement communication, digital media, and public relations in Pakistan’s largest police force.
With a competitive lump sum package of RS. 90,000/- per month, this role demands expertise in website management, social media strategy, and bilingual content creation. Join the team that communicates Punjab Police’s initiatives, achievements, and public safety messages to millions of citizens across digital platforms.
Detailed Eligibility Criteria
Educational Qualification:
- Graduate in Computer Science
- Minimum: Second Division
- From: HEC recognized University
- Note: Specialization in digital media, communication, or related fields advantageous
Experience Requirements:
- Five (05) Years practical experience in:
- Website Management
- Online Content Management
- Social Media Management
- Language Proficiency in English/Urdu
Critical Experience Rules:
- Timing: Only practical experience after obtaining Computer Science degree considered
- Private Sector Validation: Experience from private entities accepted only if entity is registered with:
- SECP (Securities & Exchange Commission of Pakistan)
- Registrar of Firms
- Any other Government Regulatory Authority
- Proof Required: Must provide registration proof of employer during experience period
Age Limit:
- Prescribed Age: 25 to 35 years
- Same for: Male, Female, and Transgender candidates
- No age relaxation mentioned in advertisement
- Minimum Age: 25 years
- Maximum Age: 35 years
Application Process Step-by-Step
1. Online Application:
- Apply through PPSC portal: www.ppsc.gop.pk
- Select Case No. 60-RH/2025 for Writer Social Media Content
- Highlight specific social media and website management experience
2. Fee Payment:
- Deposit prescribed application fee
- Payment via 1Link, JazzCash, Easypaisa, or banking channels
- Keep transaction proof
3. Examination Preparation:
- Prepare for two-phase written examination
- Both objective and subjective components
- Focus on computer science and language skills
Selection Process & Examination Details
Two-Phase Examination Process:
Phase I: MCQ Written Test (Paper-I)
- Type: Multiple Choice Questions
- Marks: 100
- Duration: As per PPSC schedule
- Syllabus Breakdown:
- Computer Science: Approximately 50%
- English/Urdu Language: Approximately 50%
- Qualification Threshold: Minimum 40% marks (40 out of 100)
Phase II: Subjective Test (Paper-II)
- Eligibility: Only candidates with 40%+ in Phase I
- Type: Subjective/Descriptive
- Marks: 100
- Focus: Social Media Content Writing (100%)
- Format: Practical content creation tasks
Final Selection: Based on combined performance in both phases and interview
Important Note: PPSC explicitly states “The Commission may conduct the written examination in two phases to shortlist the candidates”
Salary & Contract Details
Compensation Package:
- Monthly Salary: Fixed Lump Sum of RS. 90,000/-
- Contract Period: 3 Years
- Benefits: As per contract employee rules of Punjab Government
- Professional Value: Working with Punjab Police’s media team
- Exposure: High-profile government communication projects
Departmental Context:
- Punjab Police Information & Media Cell (PIMC)
- Direct Reporting to DPR (Directorate of Public Relations) Branch
- State-of-the-art media monitoring facilities
- Collaboration with senior police officials
Important Dates Timeline
| Activity | Timeline |
|---|---|
| Advertisement Publication | Active on PPSC website |
| Online Application Period | [Monitor PPSC announcements] |
| Phase I Test Date | Announced on PPSC website |
| Phase I Results | Approximately 2-3 weeks after test |
| Phase II Test Date | For Phase I qualifiers |
| Interview Schedule | For top performers in both phases |
| Contract Start | After final selection |
Examination Syllabus Details
Phase I: MCQ Paper (Computer Science + Language)
Computer Science Component (50%):
- Web Technologies:
- HTML, CSS, JavaScript basics
- CMS platforms (WordPress, Joomla)
- Website maintenance and updates
- Social Media Platforms:
- Facebook, Twitter, Instagram algorithms
- Analytics tools and metrics
- Platform-specific best practices
- Digital Tools:
- Content management systems
- Graphic design basics
- SEO fundamentals
- Online Security:
- Basic cybersecurity principles
- Data protection regulations
- Social media security
Language Component (50%):
- English Proficiency:
- Grammar and vocabulary
- Professional writing styles
- Comprehension and editing
- Urdu Proficiency:
- Modern Urdu writing skills
- Technical vocabulary
- Bilingual translation ability
Phase II: Social Media Content Writing
- Practical Tasks:
- Creating social media posts
- Writing press releases
- Developing content calendars
- Crisis communication responses
- Strategic Planning:
- Campaign development
- Audience engagement strategies
- Performance measurement plans
Documents Checklist for Application
Mandatory Documents:
- Educational Certificates:
- Matriculation certificate
- Intermediate certificate
- Computer Science Degree (Graduation)
- Marks transcripts showing 2nd division
- Experience Proof:
- Experience certificates for 5+ years
- Detailed job descriptions highlighting:
- Website management experience
- Social media management
- Content creation responsibilities
- For Private Employers: Registration proof with SECP/Registrar of Firms
- Portfolio Evidence:
- Samples of social media content created
- Website links managed
- Campaign results or analytics
- Writing samples in English/Urdu
- Personal Documents:
- CNIC copy
- Domicile Certificate (Punjab)
- Recent photographs
- Application fee receipt
- Additional:
- HEC attested degree (if required later)
- Any digital media certifications
Frequently Asked Questions
Q: Can I apply with a degree in IT instead of Computer Science?
A: Advertisement specifically states “Graduate in Computer Science” – IT degrees may not be acceptable unless equivalent.
Q: What if my experience is from a small digital marketing agency?
A: Acceptable only if the agency is registered with SECP or Registrar of Firms during your employment period.
Q: Are freelance social media management projects counted as experience?
A: Only if you can provide proper documentation and the clients were registered entities.
Q: What type of content will I create for Punjab Police?
A: Public safety messages, community engagement content, recruitment announcements, success stories, and crisis communications.
Q: Is knowledge of police procedures required?
A: Not initially, but understanding law enforcement context will be developed during training.
Q: Can I work remotely?
A: Unlikely. This position requires working from Punjab Police Headquarters in Lahore.
Official Contact Information
Punjab Public Service Commission:
- 🌐 Official Website: www.ppsc.gop.pk
- 📍 Examination Centers: Multiple in Punjab
- 📞 Test Information: Updates only on website
Punjab Police Department:
- Information & Media Cell (PIMC)
- DPR Branch, Central Police Office
- Lahore, Punjab
Critical Notices & Warnings
⚠️ Single Position: Only 01 vacancy available
⚠️ Strict Experience Rules: Only post-degree experience considered
⚠️ Private Sector Validation: Must prove employer’s registration
⚠️ Two-Phase Testing: Must qualify both phases sequentially
⚠️ Language Proficiency: Bilingual skills essential
⚠️ Police Environment: Must adapt to law enforcement culture
⚠️ Contract Position: 3-year fixed term contract
Career Development Opportunities
Within Punjab Police:
- Potential contract extension based on performance
- Opportunities in broader police media operations
- Specialization in law enforcement communication
- Leadership roles in media cell expansion
Skill Enhancement:
- Advanced digital media training
- Crisis communication workshops
- Government communication protocols
- Police-public relations strategies
Professional Growth:
- Portfolio development with high-profile projects
- Networking with media professionals
- Understanding of government communication
- Potential transition to other government media roles
Work Environment & Responsibilities
Core Responsibilities:
- Social Media Management:
- Daily content creation and posting
- Community engagement and response
- Analytics monitoring and reporting
- Campaign planning and execution
- Website Management:
- Content updates and maintenance
- SEO optimization
- User experience monitoring
- Technical troubleshooting coordination
- Content Strategy:
- Developing content calendars
- Creating bilingual content
- Ensuring brand consistency
- Adapting to emerging trends
- Crisis Communication:
- Rapid response content creation
- Fact-checking and verification
- Coordinating with operations team
- Managing public perception
Punjab Police Specific:
- Translating police operations into public messages
- Humanizing police work through storytelling
- Building community trust through transparency
- Supporting recruitment and community programs
Application & Preparation Strategy
Experience Documentation:
- Detail Your 5+ Years Experience:
- List all websites managed
- Detail social media campaigns run
- Quantify results (engagement rates, growth metrics)
- Highlight crisis management experience
- Gather Employer Proof:
- SECP registration certificates
- Firm registration documents
- Tax registration numbers
- Official letterheads
Examination Preparation:
- Phase I (MCQ) Strategy:
- Brush up computer science fundamentals
- Practice language proficiency tests
- Review social media platform updates
- Study current digital trends
- Phase II (Content Writing) Preparation:
- Practice writing social media posts
- Develop sample content calendars
- Create mock crisis responses
- Study Punjab Police’s current social media presence
- Portfolio Development:
- Create a professional portfolio
- Include diverse content samples
- Showcase bilingual capabilities
- Demonstrate analytical skills
Interview Preparation:
- Understand Police Communication:
- Study Punjab Police’s communication style
- Review recent police media campaigns
- Understand law enforcement challenges
- Learn about community policing initiatives
- Develop Strategic Ideas:
- Prepare improvement suggestions
- Identify current gaps in communication
- Propose innovative engagement strategies
- Plan for crisis scenarios
⬇️ Apply for Social Media Writer Position
Vacancy: 01 Post | Package: RS. 90,000/- monthly | Type: 3-Year Contract
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