Posted Date: As per Advertisement No. 48/2025 | Advertisement No: 48/2025 | Case No/Reference: 62-RH/2025 | Department: Punjab Police Department (Information & Media Cell) | Organization: Government of Punjab
Master Urdu Communication for Punjab Police
The Punjab Public Service Commission invites applications for a P.R. Content Writer (Urdu) to enhance the Punjab Police Department’s Urdu communication capabilities. With a prestigious lump sum package of RS. 100,000/- per month, this specialized role demands excellence in professional Urdu writing, strategic communication, and public relations tailored for Pakistan’s primary language audience.
This position offers the unique opportunity to shape Punjab Police’s Urdu narrative, connect with millions of Urdu-speaking citizens, and contribute to community trust-building through culturally resonant communication. If you possess elite Urdu writing skills and strategic communication expertise, this role represents the zenith of government Urdu communication careers.
Detailed Eligibility Criteria
Educational Qualification:
- BA (Hons) OR B.Sc (Hons) in Mass Communication
- Minimum: Second Division
- From: HEC recognized University
- Note: Honors degree specifically required
Experience Requirements:
- Five (05) Years practical experience in relevant field
- Field Definition: Public relations, Urdu journalism, media writing, corporate communication, or related professional Urdu writing fields
Critical Experience Rules:
- Timing: Only practical experience after obtaining BA/B.Sc (Hons) degree considered
- Private Sector Validation: Experience from private entities accepted only if entity is registered with:
- SECP (Securities & Exchange Commission of Pakistan)
- Registrar of Firms
- Any other Government Regulatory Authority
- Proof Required: Must provide registration proof of employer during experience period
Age Limit:
- Prescribed Age: 25 to 35 years
- Same for: Male, Female, and Transgender candidates
- No age relaxation mentioned in advertisement
- Minimum Age: 25 years
- Maximum Age: 35 years
Application Process Step-by-Step
1. Online Application:
- Apply through PPSC portal: www.ppsc.gop.pk
- Select Case No. 62-RH/2025 for P.R. Content Writer (Urdu)
- Highlight specific Urdu public relations and professional writing experience
2. Fee Payment:
- Deposit prescribed application fee
- Payment via 1Link, JazzCash, Easypaisa, or banking channels
- Keep transaction proof
3. Examination Preparation:
- Prepare for two-phase written examination
- Focus on Urdu language and mass communication
- Practice Urdu content writing exercises
Selection Process & Examination Details
Two-Phase Examination Process:
Phase I: MCQ Written Test (Paper-I)
- Type: Multiple Choice Questions
- Marks: 100
- Duration: As per PPSC schedule
- Syllabus Breakdown:
- Urdu Language: Approximately 50%
- Mass Communication: Approximately 50%
- Qualification Threshold: Minimum 40% marks (40 out of 100)
Phase II: Subjective Test (Paper-II)
- Eligibility: Only candidates with 40%+ in Phase I
- Type: Subjective/Descriptive
- Marks: 100
- Focus: Content Writing (100%)
- Format: Practical professional Urdu writing tasks
Final Selection: Based on combined performance in both phases and interview
Important Note: PPSC explicitly states “The Commission may conduct the written examination in two phases to shortlist the candidates”
Salary & Contract Details
Compensation Package:
- Monthly Salary: Fixed Lump Sum of RS. 100,000/-
- Contract Period: 3 Years
- Benefits: As per contract employee rules of Punjab Government
- Professional Value: Premier Urdu writing position in police media
- Exposure: Direct role in community communication and trust-building
Departmental Context:
- Punjab Police Information & Media Cell (PIMC)
- Critical role in Urdu-medium communication
- Connection with majority Urdu-speaking population
- Cultural and linguistic sensitivity requirements
Important Dates Timeline
| Activity | Timeline |
|---|---|
| Advertisement Publication | Active on PPSC website |
| Online Application Period | [Monitor PPSC announcements] |
| Phase I Test Date | Announced on PPSC website |
| Phase I Results | Approximately 2-3 weeks after test |
| Phase II Test Date | For Phase I qualifiers |
| Interview Schedule | For top performers in both phases |
| Contract Start | After final selection |
Examination Syllabus Details
Phase I: MCQ Paper (Urdu Language + Mass Communication)
Urdu Language Component (50%):
- Advanced Urdu Grammar:
- Complex sentence structures (مرکب جملے)
- Professional vocabulary (پیشہ ورانہ ذخیرہ الفاظ)
- Syntax and style nuances (نحوی اور اسلوبیاتی باریکیاں)
- Professional Urdu Writing:
- Official correspondence styles (سرکاری مراسلت کے اسالیب)
- Report and document writing (رپورٹ اور دستاویز نگاری)
- Editing and proofreading skills (تدوین اور تصحیح کے ہنر)
- Comprehension Skills:
- Complex text analysis (پیچیدہ متن کا تجزیہ)
- Inference and interpretation (استنباط اور تشریح)
- Critical reading abilities (تنقیدی مطالعہ کی صلاحیتیں)
- Language Adaptation:
- Tone and register adaptation (لہجہ اور انداز کی موافقت)
- Audience-specific writing (سامعین کے لحاظ سے تحریر)
- Clarity and cultural resonance (واضحیت اور ثقافتی ہم آہنگی)
Mass Communication Component (50%):
- Theory Fundamentals:
- Communication models and theories (مواصلاتی ماڈلز اور نظریات)
- Media effects and audience analysis (میڈیا اثرات اور سامعین کا تجزیہ)
- Public opinion and persuasion (عوامی رائے اور ترغیب)
- Public Relations:
- PR strategies and campaigns (پی آر کی حکمت عملیاں اور مہمات)
- Media relations management (میڈیا تعلقات کا انتظام)
- Crisis communication protocols (بحران مواصلات کے طریقہ کار)
- Urdu Journalism:
- News writing techniques (خبر نگاری کے طریقے)
- Feature writing skills (فیچر نگاری کے ہنر)
- Investigative journalism basics (تحقیقی صحافت کی بنیادیں)
- Media Ethics & Law:
- Ethical considerations in communication (مواصلات میں اخلاقی پہلو)
- Media laws and regulations (میڈیا قوانین اور ضوابط)
- Professional codes of conduct (پیشہ ورانہ آداب)
Phase II: Urdu Content Writing Practical Test
- Professional Writing Tasks:
- Press release composition (پریس ریلیز تحریر)
- Official statement drafting (سرکاری بیان کی مسودہ سازی)
- Speech writing for senior officials (اعلیٰ افسران کے لیے تقریر نگاری)
- Annual report sections (سالانہ رپورٹ کے حصے)
- Strategic Communication:
- Campaign proposal development (مہم کی تجویز تیاری)
- Message framing exercises (پیغام کی تشکیل کے مشقیں)
- Audience segmentation strategies (سامعین کی درجہ بندی کی حکمت عملی)
- Impact assessment planning (اثرات کے اندازے کی منصوبہ بندی)
- Crisis Response:
- Emergency communication drafting (ہنگامی مواصلات کی مسودہ سازی)
- Reputation management scenarios (شہرت کے انتظام کے منظرنامے)
- Fact-based response development (حقائق پر مبنی جواب کی تیاری)
- Stakeholder communication planning (اسٹیک ہولڈرز کے ساتھ مواصلات کی منصوبہ بندی)
Documents Checklist for Application
Mandatory Documents:
- Educational Certificates:
- Matriculation certificate
- Intermediate certificate
- BA/B.Sc (Hons) Mass Communication Degree
- Marks transcripts showing 2nd division
- HEC attestation (may be required later)
- Experience Proof:
- Experience certificates for 5+ years
- Detailed job descriptions highlighting:
- Urdu public relations responsibilities
- Content writing and editing in Urdu
- Media communication work in Urdu
- For Private Employers: Registration proof with SECP/Registrar of Firms
- Writing Portfolio (Urdu):
- Published Urdu articles or reports
- Press releases written in Urdu
- Campaign materials developed in Urdu
- Professional Urdu writing samples
- Awards or recognitions for Urdu writing
- Personal Documents:
- CNIC copy
- Domicile Certificate (Punjab)
- Recent professional photographs
- Application fee receipt
- Additional Credentials:
- Professional Urdu writing certifications
- Training workshop certificates
- Reference letters from employers
- Publication credits in Urdu media
Frequently Asked Questions
Q: Can I apply with a simple BA in Mass Communication (not Hons)?
A: No. Advertisement specifically requires BA/B.Sc (Hons) in Mass Communication.
Q: What qualifies as “relevant field” experience for Urdu writing?
A: Urdu newspapers, magazines, TV channels, radio stations, PR agencies with Urdu focus, corporate Urdu communication departments, or government information departments.
Q: Are freelance Urdu writing projects considered experience?
A: Only if you can provide proper documentation and the clients were registered entities.
Q: What type of Urdu content will I create for Punjab Police?
A: Press releases, official statements, speeches, community outreach materials, public safety announcements, and crisis response documents in Urdu.
Q: Is knowledge of Urdu poetry and classical literature required?
A: Not required, but strong command of modern professional Urdu and cultural nuances is essential.
Q: How is this different from the English Content Writer position?
A: This role focuses exclusively on Urdu communication, cultural sensitivity, and connecting with Urdu-speaking majority population.
Official Contact Information
Punjab Public Service Commission:
- 🌐 Official Website: www.ppsc.gop.pk
- 📍 Examination Centers: Multiple in Punjab
- 📞 Test Information: Updates only on website
Punjab Police Department:
- Information & Media Cell (PIMC)
- DPR Branch, Central Police Office
- Lahore, Punjab
Critical Notices & Warnings
⚠️ Single Elite Position: Only 01 premium Urdu vacancy
⚠️ Honors Degree Mandatory: BA/B.Sc (Hons) specifically required
⚠️ Strict Experience Rules: Only post-degree experience considered
⚠️ Two-Phase Testing: Must qualify both phases with strong performance
⚠️ Professional Urdu Standard: Elite Urdu writing skills essential
⚠️ Cultural Sensitivity: Must understand diverse Urdu-speaking audiences
⚠️ Competitive Selection: Expect intense competition for this premium package
Career Development Opportunities
Within Punjab Police:
- Potential contract renewal and extension
- Opportunities to lead Urdu communication initiatives
- Specialization in law enforcement Urdu public relations
- Advisory role on cultural and linguistic matters
Skill Enhancement:
- Advanced professional Urdu writing training
- Crisis communication in Urdu contexts
- Media relations with Urdu press
- Strategic communication for diverse audiences
Professional Growth:
- Portfolio with high-impact government Urdu projects
- Networking with Urdu media and cultural circles
- Recognition as premier Urdu government writer
- Transition opportunities to federal Urdu communication roles
Work Environment & Responsibilities
Core Urdu Writing Responsibilities:
- Official Documentation:
- Press releases for major operations (بڑے آپریشنز کے لیے پریس ریلیز)
- Official statements and announcements (سرکاری بیانات اور اعلانات)
- Annual performance reports (سالانہ کارکردگی رپورٹس)
- Strategic communication plans (اسٹریٹجک مواصلاتی منصوبے)
- Leadership Communication:
- Speeches for senior police officials (اعلیٰ پولیس افسران کے لیے تقریریں)
- Briefing documents for meetings (ملاقاتوں کے لیے بریفنگ دستاویزات)
- Presentation materials in Urdu (اردو میں پیشکشی مواد)
- Talking points for media interactions (میڈیا تعاملات کے لیے بات کرنے کے نکات)
- Community Communication:
- Public safety announcements (عوامی حفاظت کے اعلانات)
- Community outreach materials (کمیونٹی آؤٹ ریچ کے مواد)
- Educational materials on police services (پولیس سروسز پر تعلیمی مواد)
- Cultural and religious sensitivity materials (ثقافتی اور مذہبی حساسیت کے مواد)
- Crisis Communication:
- Emergency response statements in Urdu (اردو میں ہنگامی ردعمل کے بیانات)
- Clarification and correction notices (وضاحتی اور تصحیح نوٹس)
- Reputation management content (شہرت کے انتظام کے مواد)
- Rumour control messaging (افواہوں کے کنٹرول کے پیغامات)
Punjab Police Specific:
- Translating complex police operations into accessible Urdu narratives
- Building public trust through culturally resonant communication
- Managing institutional reputation in Urdu media landscape
- Supporting community policing through appropriate Urdu messaging
Expected Quality Standards:
- Flawless Urdu grammar and syntax (بے عیب اردو قواعد اور نحو)
- Culturally appropriate tone and style (ثقافتی طور پر مناسب لہجہ اور اسلوب)
- Strategic message alignment (اسٹریٹجک پیغام کی ہم آہنگی)
- Timely delivery under pressure (دباؤ کے تحت بروقت فراہمی)
- Legal and factual accuracy (قانونی اور حقیقی درستگی)
Application & Preparation Strategy
Experience Documentation:
- Detail Your 5+ Years Urdu Experience:
- List major Urdu writing projects completed
- Detail Urdu public relations campaigns managed
- Quantify impact and reach of Urdu content
- Highlight crisis communication experience in Urdu
- Gather Employer Proof:
- SECP registration certificates for Urdu media employers
- Firm registration documents
- Official appointment letters in Urdu/English
- Tax documents showing employment period
Examination Preparation:
- Phase I (MCQ) Strategy:
- Review advanced Urdu grammar and syntax
- Study mass communication theories in Urdu context
- Practice professional Urdu vocabulary
- Read current Urdu media analysis
- Phase II (Content Writing) Preparation:
- Practice Urdu press release writing
- Develop sample Urdu speeches
- Create strategic communication plans in Urdu
- Study Punjab Police’s current Urdu communication style
- Portfolio Enhancement:
- Organize best Urdu writing samples
- Create a professional Urdu writing portfolio
- Include diverse Urdu writing styles
- Demonstrate cultural sensitivity in writing
Interview Preparation:
- Understand Urdu Communication Landscape:
- Study Urdu media dynamics in Punjab
- Review successful Urdu police communication
- Understand community perceptions through Urdu lens
- Learn about cultural communication challenges
- Develop Strategic Urdu Proposals:
- Prepare Urdu communication improvement ideas
- Identify current Urdu communication gaps
- Propose reputation-building strategies for Urdu audience
- Plan for various crisis scenarios in Urdu context
- Professional Presentation:
- Practice explaining complex ideas in simple Urdu
- Prepare to discuss Urdu writing philosophy
- Develop examples of adapting tone for different audiences
- Show understanding of regional Urdu variations
⬇️ Apply for Elite Urdu P.R. Writer Position
Vacancy: 01 Post | Package: RS. 100,000/- monthly | Type: 3-Year Contract
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